How Strong Is Your Recruitment & Marketing Strategy?

Your organization's website clearly communicates who you are, what studies you support, and how to reach you.

Your organization maintains an active, professional presence on social media.

Your organization's online presence is consistent across your website, listings, and social profiles.

People searching online for your organization or your studies can find you easily.

Your organization's digital materials (website, profiles, ads) look current and professionally produced.

Your organization has a defined, repeatable strategy for generating new participant or partner inquiries.

Your organization runs paid or organic campaigns targeted specifically at your studies' target populations.

Your organization knows which channels (paid social, search, referral, community outreach) perform best for you.

Your organization's acquisition efforts are coordinated across all participating sites, not run independently.

Your organization adjusts its acquisition strategy based on performance data rather than guesswork.

Your organization follows up with new inquiries quickly (within minutes to hours, not days).

Your organization has a defined process for moving an inquiry from first contact to a scheduled visit.

Your team is trained on how to communicate with prospective participants or partners.

Your organization tracks how many inquiries actually convert into scheduled or enrolled participants.

Your organization is recognized and trusted within your therapeutic area or local market.

Your organization has a clear, consistent message about what sets it apart.

Your organization's branding (logo, materials, tone) looks professional and unified across every touchpoint.

Sponsors, CROs, or partners describe your organization as a strong, reliable collaborator.

Your organization regularly reviews data on where its inquiries and enrollments come from.

Your organization can say with confidence which marketing efforts deliver the best return.

Your organization uses reporting or dashboards to guide marketing and recruitment decisions, not intuition alone.

Your organization has a defined marketing budget dedicated to recruitment and growth.

Your organization's marketing is managed by a dedicated team member or an outside specialist, not handled ad hoc.

Your organization feels confident its current marketing approach can scale to support new or larger studies.