Bilingual Recruitment
Recruitment Materials That Actually Speak to Participants
Video, copy and bilingual creative built around how participants and caregivers actually respond.
A direct translation is not the same as a message that resonates. BBK produces English and Spanish recruitment materials as distinct campaigns — written, scripted, and cast for how each audience actually responds, not machine-translated from one language into the other after the fact.
- Bilingual materials (English / Spanish)
- Translation coordination, not literal translation
- Video production and voice-over in both languages
- Scripts and advertising copy written per audience
Language Is Part of the Recruitment Funnel, Not an Afterthought
Preferred language can influence everything downstream — response rate, pre-screen completion, and which Research Site a participant is best routed to. Treating bilingual recruitment as a core part of campaign strategy, not a translated afterthought, changes recruitment outcomes.
Discuss Bilingual Recruitment Materials
Talk with BBK about English/Spanish creative for your Study's recruitment campaign.
Request a Consultation